Table of Contents

What’s a Media Kit?

First of all, once you start Blogging, Vlogging through YouTube and ultimately gaining an audience, you need to start tracking it.

Every fledgling brand needs a media kit or a press kit. A media kit can be a page on your website or a downloadable package of information with the goal to summarize your reach in order to attract advertisers.

Growing an audience is hard enough. Doing so without the proper Ad campaign can be costly. You want your side hustle to be a profitable as possible and as soon as possible. A media kit helps.

Think of a Media Kit like a robust resume for your brand. It can include Shorthand Bio, Photos, History, Past Media Features and more. You want this to attract and not overwhelm the reader. It also includes everything the Media would need when they cover your story.

Here are the top five free media kit templates and graphic design platforms:

Media Kit Return on Investment?

Brands and potential future partners want to see consistency. They want the number to determine if the platform is the right fit. You do not have to be a massive YouTuber but you do have to show sustained interactions.

The goal is to see that if your audience trust you. You can even be niche as long as it is consistent.

Quick benefits

Keep a media kit on hand:

To send to journalists or reporters who need fast info, reach and revenue from your brand.
Fast links to relevant media mentions and accolades.
Links to testimonials, high volume video content or writing samples that highlight your skills and experience.

Tips of how to include info in a media kit

Frame a short and brief Bio – just a snapshot of you, your story and why anyone should care.
Social media stats – Engagement and Frequency
Targeted Niche or Demographics – use the analytics from your social media to see who is being impacted by your words.
High Energy and HiRES Photos – nothing fall flatter than poor resolution photography. If you need to hit up a photographer because IPhone pics will not cut it.
Previous Partnerships (if any) – positioning based on other recommendation can net you the big bucks. Name drop if you must.
Contact Information – easily understood. You need to ensure that you can be reached somewhere and somehow.
Pricing (if needed) – if you have the brass, feel free to flex so you can attract the higher profile people you want. You do not need $500 per month cash flow from 10 clients, if you can net one partnership for $30,000 annually.

Creating an eye-catching media kit

Your media kit should communicate the overall tone and feeling of your brand. Your end design goal should be consistent with your own personal style.

Most media kits are stylized. Templates are easily accessible online but be sure to put your own spin on it. Make sure it is easy to read and grammatically correct. Send it to a few friends for revisions if needed.

A strong media kit contains:

Print-ready images (products and people)
Awards and recognition
Recent press releases and media coverage
Up-to-date product/services catalog

Here are a few examples:

Bank on Your Brand

A strong media kit can make all the difference for future press and public relations. Remember, it is OK to iterate. Your first Media Kit will not be your last.

Have fun with it. Experiment to see what works for you. If you want to see how my Media Kit v1 ended up check out the Press Kits Page.