How The Average Cost of Brunch Destroys Wealth
We moved beyond the Latte Effect to the Brunch Effect.
On the onset, pancakes at lunch sounded like a great idea. Turns out, it’s a billion dollar industry with Instagram posts. Every Brunch has become a fun-filled day with food, drinks, and fellowship. However, the cost of brunching has been inflated with expensive food, clothes, and less community.
According to Road to Equality in 2017, the median black wealth gap is heading to zero. The pretentious nature of our priorities as a community will financially cost us in the long run. The scarcest resource we have is TIME.
Unfortunately we aren’t doing more with it. It’s imperative that we try to do more with it. Bonus resources: Prosperity Now’s Road to Zero Wealth Report issued September 2017.
Table of Contents
When did Brunch Start?
For the origin, we would have to go way back. The meal that fell between breakfast and lunch originated in the British hunt breakfast. The word brunch itself is a portmanteau of breakfast and lunch, originating in England in the late 19th century. Even there, it was reserved for the elite and aristocrats.
It wouldn’t reach the shores of the US until the 1930s.
“After World War II, large numbers of American married women entered the workforce for the first time. Married women needed a relief on Sunday, too, thus the rise in popularity of Sunday brunch eaten out.”
Sunday Brunch which aired March 25, 2012, is a British television programme presented by Tim Lovejoy and Simon Rimmer.
Broadcasted on Channel 4 on Sunday mornings while featuring interviews with celebrity guests, this was the catalyst of glamour and gossip.
“Brunch culture” went on to become trendy in larger cities like New York and Chicago; and smaller college towns around 2015. Most of that was proliferated by Sex in the City and Sororities.
While Brunch isn’t a new concept, per se, but the ideas of combining alcohol and breakfast foods are relatively new. That’s when it hit critical mass. The food ends up being inexpensive (often mediocre by speed and demand), while the restaurants saw big profits from watered down drinks.
About Brunch and the Detriment to Wealth
To quote Minority Mindset, “It’s not the spend that does you in, it’s the time you spend that you can never get back.”
Brunch prices have skyrocketed. It’s not uncommon to spend more than $80-$150 in one seat in with friends. Most millennials do that about 30 times a year. At that price, you end up spending around $3,600 per person per year. That’s nearly $55,000 invested over a 10 year span.
While that might seem trivial, over 40 years that’s worth $966,323.80. When people wonder where their wealth is going, just remember the trivial avocado on toast with bottomless mimosas.
So cheers?!
About Author
