Here's the Top 50 Blogging Stats in the US

Table of Contents

Building an Audience Blogging is Difficult

I know. I started this blog back in July 2020. Getting started with an website is not as easy nor as cheap as they make it seem. Instead you end up paying a nice penny for domain, the template, and even the other stuff like SEO features etc.

Not sure who lied about it, but that person is a jerk.

As of 2020, there are over 500 millions blogs on the internet. There are up to 31.7 million bloggers in the US. Nearly half of all consumers read at least three blog posts before making a purchase. With Twitter pushed the idea of the micro-blog, the next evolution of this media is the video blog. This leads me to the most important non-listed tip; Reels on IG but definitely YouTube will drive the audience to you. People crave connections especially during and post pandemic.

Either way, we are in this space and on the journey. Everything from headlines aka click-bait, the content, the reposted content and the direction matters. Even if this is a hobby that you are featuring or a passion project that you aim to turn into a full time job, there are a lot to consider as you scale upwards.

Below please find the statistics, tips and ideas to consider before and during your Blogging Journey, or even to take what you are doing to the next level.

Blog List of the Top 50 Stats, Tips, Tricks

The average blog post length is 1,050 words (Source: Orbit Media) with about 40% built on WordPress. Other popular hosting platforms include Tumblr, Blogspot, Wix, and Squarespace.
Longer, in-depth blog posts generate 9x more success in lead generation than short ones (Source: Curata)
Keep in mind that there are 7 million blog posts per day. Each blog posts takes on average about 3-4 hours to complete (Source: OrbitMedia and internetlivestats.com)
Although Articles with 3000+ words get better results, the median average time spent reading an article is 37 seconds (Source: NewsCred)
Publishing more than 12+ blog posts per month can increase your organic traffic by 3.5x (Source: HubSpot)
People read blogs with titles between 6-13 words, push for 8 words for better hits. (Source: HubSpot)
Although 24.2% of people start blogs because they want to be self-employed, 43% of readers skim blog posts (Source: HubSpot)
36% of people prefer list-based headlines (Source: ConversionXL) and Longer (3,000 to 10,000 words) posts get the most shares.
Odd numbered listicle headlines outperform even ones by 20% (Source: optinmonster)
The “How-To” headline is a close cousin to the listicle, which is the third most popular headline preference at around 17% (Source: ConversionXL)
60% of consumers feel engaged/positive with a brand or business after reading custom content on their blog (Source: optinmonster)
Blogging is responsible for 434% more indexed pages and 97% more indexed inbound links (Source: optinmonster)
Compounding – 1 in 10 blog posts are “compounding”, meaning that organic search steadily increases their traffic over time and improve lead generation with each compounding blog post generating as much traffic as 6 regular posts combined. They account for 38% of all blog traffic (Source: HubSpot)
57% of business bloggers outsourced blog posts from contributed or guest blogging posts (Source: Curata)
81% of marketers plan to increase use of original written content (or a guest post) for blog posts (Source: Social Media Examiner)
Don’t worry about it, 52% of bloggers do not use a formal editor (Source: OrbitMedia)
82% of marketers who blog consistently see positive ROI from inbound links and increased rankings in search engines. The key is the selling point. You have to have something to sell. (Source: State of Inbound)
Over 50% of marketers that curate content say it has increased brand visibility, thought leadership, SEO and organic traffic with 74% of companies say content marketing increased their lead quality and quantity. (Source: Curata)
Headline changes have the power to provide a 10% increase in clicks from internet users (Source: MarketingExperiments)
Negative messaging can result in a 63% click through rate lift over more positive ones (Source: OutBrain)
Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads (Source: DemandMetric)
The median annual spend on content marketing in 2015 was $1.75 million for large companies (Source: marketingprofs.com)
There are over 2 million blog posts published daily. Content marketing will be a 300 billion dollar industry by 2019 (Source: MarketingProfs). But only 3% of bloggers write over 100 guest posts per month (Source: ReferralRock)
Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t (Source: optinmonster)
70% of B2B marketers plan to create more content in 2018 as compared to 2016 (Source: optinmonster)
76% of B2B marketers prioritize delivering high-quality content creation over quantity (Source: marketingprofs.com)
Nearly 49% of marketers are trying to align content marketing with the buyer’s journey (Source: Contently)
The top three content marketing strategy objectives are: sales/leads, engage with customers, brand awareness (Source: Curata)
90% of consumers believe that companies producing custom content are interested in building long-term relationships with them (Source: Marketing Experiments)
Year-to-year growth in new site traffic is 7.8 times higher for content marketing thought leaders than it is followers (Source: Kapost)
50% of people will leave if your website doesn’t load in under 3 seconds (Source: MontParnas)
B2B marketers use an average of 13 different content marketing tactics including email marketing, social media sharing, inbound link building, etc (Source: TopRank)
Nearly all bloggers today promote their blog content via social media sites, whereas two-thirds of them are using email marketing. (Statista, 2020) The most common content marketing sharing platform is social media sites like Facebook and LinkedIn, used by 87% of content marketers (Source: Orbelo)
91% of B2B marketers use Linkedin to share content (Source: TopRank)
73% of B2B marketers use Youtube to share content (Source: TopRank)
81% of marketers found that organic traffic increases rose with just 6 hours a week spent on social media marketing (Source: Social Media Examiner)
Emailing content marketing pieces generates a 38x return for every $1 spent while email marketing works best with personalized subject lines are 26% more likely to be opened (Source: Experian)
Whitepapers, infographics, and webinars are the top content pieces shared by B2B buyers B2C marketers use infographics more than any other content marketing strategy. The demand and use of infographics has increased 800% in the last year. Images are now a big piece of Google’s search results (Source: Unbounce)
Infographics and downloadable Marketing Experimentsns are shared 3x more on social media than any other content type (Source: MarketingProfs))
69% of marketing professionals say their video marketing budget is increasing, for both direct to consumer marketing and in-house video conferencing. (Source: Ascend2)
71% of marketers say visual assets are a part of their content marketing strategy. 46% of marketers say photography is critical to their content marketing strategy (Source: MarketingProfs)
Using people in real photos (instead of stock ones) can result in a 35% conversion increase (Source: Marketing Experiments)
78% of consumers trust your brand if you create more customized content (Source: Marketing Experiments)
60% of marketers create at least one blog or content piece per day (Source: MarketingProfs))
60% of bloggers write 1-5 guest posts per month (Source: optinmonster)
24% of readers say that bad content destroys a blog’s credibility (Source: Social Marketing Writing)
56% of editors say that content they receive isn’t a fit for their blog readers while 71% of editors say that editing is the most time-consuming step when publishing new content (Source: ImpactBND)
69% of readers say that blogs add credibility to a website. (Source: KoMarketing)
List posts get 218% more shares on social media than other content types while longer blog posts attract more backlinks on average than shorter blog posts (Source: Backlinko)
56% of guest bloggers say they publish guest content for multiple sites. While 87% of guest bloggers say they come up with content ideas (Source: ReferralRock)

Conclusion

Over a short of amount of time, Blogging has changed and evolved. However, the general premise remains the same. The blogger has to have a strong why, a commitment to writing, or just a willingness to share the journey. The challenge will be to create the one key cornerstone that drive people to you either organically or through ads.

Successful bloggers are can earn hundreds or thousands of dollars simply by building an audience. These are opportunities to not only change your life but the lives of others. While generating traffic has become extremely difficult, each blogger still has to contend with the basics. You have to have great content.

Cheers to your next hit article, resource, or tool. If you ever get discouraged, there are billions of people on earth, you have an audience somewhere.